[ why ]

We stand apart. We honor genuine experiences, locally sourced traditions, and the refined luxury of beautiful, meaningful creations.

Not only that, but we have spent thousands of hours scouting, riding and refining our routes and itineraries. The importance of flow is sounding principal in route selection. Of course, safety is our highest concerns and we have considered the best possible way to safely traverse a route while highlighting the beautiful scenery. In addition to our cycling pursuits, we are drawn to extraordinary and beautifully crafted spaces, including luxurious boutique hotels and exceptional restaurants.

World Class Support. Our job is to ensure that your only thoughts are on enjoying the ride and trip. Our rides are supported at a level you didn't know you needed. We sweat the details so you only sweat on the bike! 

A narrow mountain road passing through a rock formation that creates a natural tunnel, with trees on either side and a clear blue sky overhead.
Winding mountain road with sharp curves running through rocky, green hillside under cloudy sky.
Two smiling women at the Paris 2024 Olympics, one holding a gold medal, with the Olympic rings and Paris 2024 logo in the background, and a crowded indoor stadium.
[ HISTORY ]
A man with glasses, a beard, and curly hair smiling at the camera, standing next to a display case with a medal inside, marked with the Paris 2024 Olympics logo.
Group of five people celebrating and smiling at an outdoor event, with others in the background, some taking photos, and a large American flag in the background.
A man with glasses and a beard smiling at the camera, standing next to a woman with glasses and dark hair, also smiling. They are indoors at a crowded event, with many people in the background and colorful decorative lighting.

Built on Olympic precission.

LaBici was born from a life fully immersed in cycling—and a belief that performance and pleasure belong together.

For more than 30 years, Ken, founder of La Bici, has lived the sport at its highest levels. As a professional cyclist, he experienced the discipline and grit of competition firsthand. As a master mechanic, he developed an obsession with precision—understanding that the smallest detail can change everything. And as Director of Operations for the USA Cycling Team, he contributed to more than four Olympic Games, operating in environments where excellence is the only standard.

That eye for detail now defines La Bici.

Every route is intentionally selected.
Every hotel is carefully curated.
Every meal reflects the culture of the region.
Every experience is designed to feel seamless, elevated, and deeply considered.

Yet what truly inspired La Bici was not only podiums and performance.

Ken’s greatest passion has always been traveling by bike—discovering quiet mountain roads, coastal climbs, and hidden villages. He believes the bicycle is the most refined way to experience a landscape: fast enough to explore, slow enough to feel everything.

Fun fact: Ken plans routes the same way he once prepared Olympic logistics—studying elevation profiles, wind patterns, road surfaces, and even where the best espresso awaits mid-ride.

La Bici is the result of that philosophy.

It is where elite cycling expertise meets European elegance.


Where challenge is intentional.
Where luxury is subtle but unmistakable.
Where laughter is just as important as watts.

Because true performance is not only about how hard you ride —
it’s about how deeply you experience the journey.

Dark silhouette of a cyclist
Two cyclists riding on a mountain road surrounded by dense green trees and rocky terrain.